Singapore: The Pros and Cons of Print Media

Print Media 18 October 2014 | 0 Comments

Today, print media remains a famous medium even though internet, television and radio are known as the ‘Big 3 Medium’ nowadays. Print media is known to be one of the very successful businesses now because it is very easy for it to equal or exceed the targeted income of a particular advertiser.

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Newspapers and Magazines are the most common print media and as said they have their pros and cons. Here are the following:

Print Media Pros

Newspapers, magazines and any type of reading material have loyal readers. For advertising purposes, this is very important. If it is compared with the Internet, print media has a huge advantage because of the loyalty of readers. In the Internet, there arecerent types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet. On the other hand, if you are targeting other market or places, you can easily do it with the help of people into media. Since newspapers have loyal readers, this is a great assurance that advertisements are read by people. although sometimes it can be ignored.

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Print Media Cons

The only thing that is not food about print media is that it is sometimes very costly making advertisers switch to television. Print media becomes expensive because of the specific market that it can reach. For example, if an advertisement wants to convey the message to teenagers, it can easily be understood and read by teenagers.

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